Email

Is Cold Emailing Legal?

I was recently asked by a colleague if buying email addresses from a third party was legal and/or ethical to do when trying to grow an list for email campaigns. She has a client that is targeting a specific market vertical, and rather than trying other avenues for growing their email subscriber list, they found…

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The Eleven Commandments of E-mail

I’m not sure who originally wrote this, so my apologies if it’s you and I didn’t ask to re-post it. Use email only when it’s the most efficient channel for your need. Never print your email. Send nothing over email that must be error-free. Never delete names from your address book. Never forward chain email.…

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