Let’s Work Together

Refine Your Site is open for business

Websites should work and be frustration-free. Refine Your Site challenges the typical web design experience by having a proven process. One that results in a website for your business that is easy to use, functional, and effective. Remember the three R’s from your childhood? “Reading, wRiting, and aRithmetic”: Well, in my world, here’s what it…

Continue reading...

Creating and Using My Own Baseline Theme? Not Anymore

A few years ago, when my WordPress-based website firm was ramping up business I found myself recreating the same template files over and over. Starting with the same base and customizing as needed for the specific client need. After a short while, I discovered Foundation by Zurb, a mobile-first HTML framework that is easily modified…

Continue reading...

A Few Quick Lessons Learned From You, The Customer

I’d like to think that with each new successful website project, whether it’s for an existing client or a new client, I learned something new. The key of course is to take that new knowledge and merge it into my process, and better yet form new habits for continual improvement. One lesson I am always…

Continue reading...

WordPress Plugins I Install on Every Business Website I Create

Every WordPress developer has their go-to list of favorite plugins they install on each site they develop. Each has a (and should!) have a singular purpose to solve a specific problem or handle functionality specific to the client’s business need. No plugin should be installed “just because other sites are using it and I want…

Continue reading...

How I Think About Project Management

Communicate. Communicate. Communicate. If you as my client have to ask me for a status report or an update in the project, then I have failed you. When I start a new client project, I have a list of tasks already defined — based on project type — in a template that I kick off…

Continue reading...

Would I ever code something I don’t agree with?

I have been asked if I would ever take on a client that had different political, religious, or ethical views from my own. While that is a loaded question and almost too taboo to talk about, I don’t mind diving into the subject. My answer is in fact I have already done so, in more…

Continue reading...

An Exhaustive Journey to Website Performance and Speed

So you should know that these days, website performance and website speed (time to load) is important and helps with search engine placement, not to mention user satisfaction. Honestly, you really only have a few seconds of someone’s attention before they get frustrated and click the back button. I’ve been obsessed with website speed lately,…

Continue reading...