Do These Things If You Want Your Visitors To Leave

It’s 2017, so I’m assuming your business has a website in some form or another. But is that website helping your business or hurting it? Do you know? Well, if your website has images that won’t load, or take a long time to load, you’re frustrating your visitors. It’s been said that close to 40%…

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Is Cold Emailing Legal?

I was recently asked by a colleague if buying email addresses from a third party was legal and/or ethical to do when trying to grow an list for email campaigns. She has a client that is targeting a specific market vertical, and rather than trying other avenues for growing their email subscriber list, they found…

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Refine Your Site is open for business

Websites should work and be frustration-free. Refine Your Site challenges the typical web design experience by having a proven process. One that results in a website for your business that is easy to use, functional, and effective. Remember the three R’s from your childhood? “Reading, wRiting, and aRithmetic”: Well, in my world, here’s what it…

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Creating and Using My Own Baseline Theme? Not Anymore

A few years ago, when my WordPress-based website firm was ramping up business I found myself recreating the same template files over and over. Starting with the same base and customizing as needed for the specific client need. After a short while, I discovered Foundation by Zurb, a mobile-first HTML framework that is easily modified…

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A Few Quick Lessons Learned From You, The Customer

I’d like to think that with each new successful website project, whether it’s for an existing client or a new client, I learned something new. The key of course is to take that new knowledge and merge it into my process, and better yet form new habits for continual improvement. One lesson I am always…

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WordPress Plugins I Install on Every Business Website I Create

Every WordPress developer has their go-to list of favorite plugins they install on each site they develop. Each has a (and should!) have a singular purpose to solve a specific problem or handle functionality specific to the client’s business need. No plugin should be installed “just because other sites are using it and I want…

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How I Think About Project Management

Communicate. Communicate. Communicate. If you as my client have to ask me for a status report or an update in the project, then I have failed you. When I start a new client project, I have a list of tasks already defined — based on project type — in a template that I kick off…

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